Abstract

Countries entered lockdown or partial lockdown due to mounting fear for the spread of COVID-19 and emerged from the restrictions with presumably new norms, often known as the ‘new normal’. This commentary aims to examine whether the so-called ‘new normal’ qualifies as the new norms based on the definitions of social and cultural norms. The aim was achieved through reviewing pertinent literature comprising news articles, scholarly articles, government reports and websites centering on norms, COVID-19 new norms and their implications. It posits that social isolation does not align with the social nature of human and can be detrimental to the mind and body while social or physical distancing is situational. Unregulated, it does not quite constitute a norm for people to readily maintain social isolation, and social or physical distancing to a lesser degree. While mask-wearing is comparatively easier to adopt, its significance varies in different social and cultural settings. It is more normal to observe people wearing masks post-lockdown, particularly in Asia though experts’ advice does encourage mask-wearing in certain western countries. Mask-wearing aptly qualifies as the new norm though this norm could last longer in certain societies, often strengthened by cultural norms. Similarly, high level of personal hygiene is still practiced often without coercion and is perceived to be normal at least for as long as the risk of COVID-19 is still present. It is thought that norms can be strengthened through interventions to promote behaviours that fit the norms.

Highlights

  • The raging Coronavirus Disease 2019 (COVID-19) has forced countries into lockdown or partial lockdown

  • Limitations and Implications This commentary provides a short review on the practices of self-isolation, social/physical distancing, mask-wearing and upkeeping of personal hygiene which have generally been regarded as the postlockdown new normal or norms, based on the definitions of the various facets of norm, the social and cultural norms

  • Even when rules are in place, breaching of self-isolation and social distancing has been frequently reported as it falls short of being a social and cultural norm generally

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Summary

Introduction

Technology, BNU-HKBU United International College, Zhuhai, China. Environmental Science Program, Division of Science and TANG, Current Research Journal of Social Sciences, Vol 04(1) 07-16 (2021). Social-Distancing as a ‘New Norm’ In the UK, social distancing during COVID-19 was found to adversely impact mental health of the public, those of the low-income category and a survey showed the participants’ doubt in coping with social distancing and isolation over a longer term.[39] Keeping of spatial distance between individuals depends on who the people are It is naturally for people disliking each other to keep larger distances but it will be unnatural for people connected and are in good terms to distance each other.[40] Social or physical distancing is against an experimental finding showing the tendency of people to maintain physical proximity to in-group members and to blend in with the crowd.[41] This crowding tendency is explained by the sharing of common identity-space which confers a feel-good sensation during crowded events such as concerts, and a sense of security in the presence of in-group members.[42]. While the social norm of frequent handwashing and sanitizing could weaken after the pandemic is over, the cultural norm will stay

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