Abstract
The aim of this study is to check the applicability of strategic planning for decision making between different segments professionals in Brazil. Based on the assumption that strategic planning is an effective tool to aid in the decision-making process at any organization, the research was conducted through a scenario composed of two groups of professionals where the application of strategic planning influence future decisions of the organization. The study was directed to professionals acting in the public and private areas in order to see if the features found between these professional performance targets correspond to an influence factor for different treatment in the final decision of the respondents. The results found in the study showed statistically significant differences between the groups of the sectors investigated in concerning the comprehensibility and applicability of strategic planning for the purpose of organizational decision making, although there is convergence in all the answers about the value assigned to strategic planning tool as a sufficient activity for the implementation of decisions. Although not ruled out the hypothesis of the research on the importance of strategic planning for organizational decision, the results of the practical effectiveness of this tool for future decisions vary between organizations, indicating there is less understanding of the professional group of the public sector in terms the sense of usefulness of strategic planning for decision making. These results support the influencer character of the features found in public organizations in Brazil that interfere with the usual clarity of strategic planning as an effective tool in decision-making, and combined with little spread of its benefits, constitute a great challenge for the consolidation of this instrument whose main core guidance for organizational objectives. Keywords: Strategic planning, decision-making process, applicability.
Highlights
Tomar decisão é uma ação inerente a qualquer organização
E isto se aplica às organizações de um modo geral, inclusive as governamentais a quem interessa o papel primordial atribuído de ampliar sistemicamente as oportunidades dos cidadãos, em que se força a adoção de planejamento em olhar para o passado e para os resultados futuros
Tem-se aproximado das particularidades inerentes ao Planejamento Estratégico no processo de decisão por ser ele o lugar onde se cumpre a função de aprovar e programar as diretrizes estratégicas
Summary
CONTROLLERSHIP ARTIFACTS IN THE MANAGEMENT PROCESS: THE USE OF STRATEGIC PLANNING FOR DECISION MAKING IN BRAZIL. Apesar de não descartada a hipótese da pesquisa quanto à importância do Planejamento Estratégico para decisão organizacional, os resultados demonstraram um comportamento distinto entre os grupos (privado e público) sobre a efetividade prática dada ao instrumento de planejamento para as decisões futuras nas organizações, indicando existir uma compreensão menor do grupo de profissionais do setor público no que se refere ao senso de utilidade do Planejamento Estratégico para a tomada de decisão. Esses resultados sustentam o caráter influenciador de características encontradas em organizações públicas no Brasil que interferem na clareza usual do Planejamento Estratégico como um instrumento eficaz ao processo decisório, e aliado a pouca disseminação de seus benefícios, constituem-se em grande desafio para a consolidação cujo cerne principal é a orientação para os objetivos organizacionais.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: BASE - Revista de Administração e Contabilidade da Unisinos
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
