Abstract
This research investigates the role of mindfulness among Thai entrepreneurs that can be linked to their improvisational behavior that, in turn, explains business performance and stress during a period of economic contraction in Thailand. This research collected survey data from a sample of 186 owners of small retail shops in major marketplaces in Bangkok, Thailand. Results from partial least squares structural equation modeling show that mindfulness had a positive relationship with the degree of improvisational behavior exhibited by entrepreneurs. The findings also reveal that the entrepreneurs who exhibited a higher degree of improvisational behavior achieved higher business performance and had lower stress.
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