CONTRIBUTION TO ANALYSIS OF THE DIGITALIZATION OF THE COMPANY'S OPERATIONS IN SERBIA

Abstract

Digitalization is rapidly bringing changes and transforms our lives, economy, and society as a whole. New technologies are contributing to the more efficient business, community advancement and, as such, provide the basis for all our private and public sector partnerships to keep up with the current trends of the global market, or participate in what is called the digital economy. The subject of this paper is the application of information and communication technologies (ICT) in the operations of enterprises in Serbia. The paper aims to analyze the applications of ICT by examining various indicators. The starting point is that ICTs are the key factor for increasing economic efficiency, removing barriers, creating new business opportunities for geographical decentralization, and adapting businesses to new business conditions. The latest data from relevant domestic and international institutions were used for the analysis. The first part of the paper describes the current global technological trends and their impact on business operations and ways of measuring countries' readiness to use ICT. The second part of the paper analyzes the trends of different indicators of ICT usage in enterprises in Serbia: implementation of computers and computer networks, use of the Internet and mobile Internet for business purposes owning websites, applying E-commerce, social networking, and cloud services in businesses. Based on the performed analysis, it was concluded that there is a tendency of increasing the use of ICT in the business operations of enterprises in Serbia. However, it can be observed that some aspects of the business are characterized by significant use of ICT, while in others the use of these technologies is not yet represented to a significant extent.