Contribution of Tanjung Lesung Beach tourism destinations to communities in Panimbang District, Pandeglang Regency, Banten

Abstract

Tanjung Lesung Beach is a government priority to be developed because it entered the Special Economic Zone which was inaugurated on February 2015. This coastal area was chosen as a special economic zone because it has criteria as SEZ in accordance with Law Number 39 of 2009 concerning Special Economic Zones. However, currently, Tanjung Lesung Beach has experienced a decline in tourists due to the Sunda Strait tsunami on December 22, 2018. This study aims to analyze the right strategy to develop the Tanjung Lesung Beach tourist attraction to attract tourists and identify its contribution to the surrounding community. Based on the results of the tsunami research that befell Pandeglang District, it greatly affected the interest of tourists to visit and also resulted in some tourist facilities being paralyzed. After the classification of the feasibility of developing a tourist attraction with the ADO-ODTWA method can be concluded after the tsunami 73.1% Tanjung Lesung Beach is still feasible to develop and has high potential. In terms of the social and economic aspects of this tourist attraction, it contributes to society such as many surrounding communities who work as hotel employees in the region, build infrastructure, and build new businesses. Various new businesses began to emerge such as managing homestays, inn, villa tenants, boat rentals, culinary tours, crafts, arts.