Abstract
The purpose of the paper consists in determining the contribution of transition to Industry 4.0 into formation of the pleasure economy in developing countries and in developing the recommendations for regulation of this process. The research is performed based on the whole totality of the indicators that are used during calculation of the index of competitiveness 4.0 of the World Economic Forum. The research objects are countries of BRICS, as they achieved the largest progress in creation of the digital economy among developing countries. The authors perform regression analysis of the influence of Industry 4.0 on the pleasure economy in countries of BRICS in 2019 and plan-fact analysis and treatment of the influence of Industry 4.0 on the pleasure economy in Russia in 2015-2019.
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