Abstract
The current paper conceptualises an innovative, sustainable social business contract farming model by blending three essential business aspects, namely, relational norms, social capital, and social business dimensions. In the case of contract farming, evidence shows that the social aspect and social business-based contract farming model are over-sighted. This study offers an efficient social business contract farming model by, first, reviewing the conventional contract farming model and, secondly, by developing and proposing a robust, multidimensional model for contract farming. This proposed framework may have profound implications for the agriculture sector and may provide a strong sustainable contract farming management guideline for the global agriculture industry.
Highlights
Introduction towards Social BusinessA NewContract farming has revolutionised the agriculture sector by improving agricultural productivity in both developing and developed countries
The current paper has filled the gap in the literature by proposing a social business contract farming model that includes the social business concept, which is focused on more than just profit maximisation
Given the growing attention towards sustainable agriculture contract farming, sustainability-related issues in agriculture, types of contracts and sustainability issues in contract farming performance, and, summarizing the entire discussion on the relationship of social business objective or performance, social capital, and relational norms, this study proposes a conceptual framework in Figure 2 by integrating social capital, along with relational norms in formal contracts to address issues in conventional contract farming
Summary
Contract farming has revolutionised the agriculture sector by improving agricultural productivity in both developing and developed countries. Contract farming offers numerous benefits to small-scale farmers, such as risk-sharing, access to higher-value markets, credit services, inputs at lower rates, reduction in transportation and marketing costs, access to technology, and access to training and technical assistance by large agricultural firms. Despite all of the benefits, there are numerous criticisms of the negative effects of contract farming on poor farmers. Researchers, including [14,15,16,21,22,23,24,25]
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