Abstract
Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
