Continuous Production and Competitive Advantage in Selected Aluminum Company in South- South, Nigeria

Abstract

The study investigated Continuous Production and Competitive Advantage in Selected Aluminum Companies in South- South, Nigeria, with specific objectives: to examine the relationship between mass production and customer collaboration, to determine the influence of process production on customer retention, to investigate the impact of assembly production on customer advocacy. The Study adopted a descriptive research method which is structural deigned questionnaire techniques that allows the gathering of data from desired respondents that will be used for analysis, the data employed for the study was primary data. The primary data used for analysis were response gathered from selected aluminium companies in south-south Nigeria. This study considered the total number of seventy-five (75) respondents. The research assign Alphabet to the items responds VE= Very effective, E=Effective, U= Undecided and I = Ineffective. The data analysis method used in this study is percentage frequency counts to determine the result of each items in the research questions and mean value decision rule is 2.5. SPSS was used to determine the decision rule of mean.