Abstract
Drawing upon Jasperson, Carter, and Zmud’s feature-centric view of technology (Jasperson, Carter, & Zmud, 2005) and Nahapiet and Ghoshal’s three dimensions of social capital factors (Nahapiet & Ghoshal, 1998), this chapter develops a conceptual model to elaborate the dynamic interactions between Social Network Services (SNS) features, social capital factors, and motivational antecedents on continuous participation in knowledge sharing activities among Online Social Network (OSN) community members. A number of SNS features, social capital factors, and motivational antecedents are set forth in this chapter. And the mechanism that links these factors is reviewed. It is proposed that, with embedded social mechanism, SNS features can strengthen motivations to continued participation through social capital facilitators.
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