Abstract
As restaurant businesses adopt new table-top ordering system (TTOS), the management would want to measure the success of their technology investment. One good indicator is whether returning customers will choose to continue using TTOS after their initial experience. Founded on the Expectation-Confirmation Model (ECM), this study answers the question by investigating customers' continuance intention to use TTOS. Survey data will be collected from regular restaurant customers who have prior experience with TTOS. The study will have valuable implications for restaurant businesses and IT companies.
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