Abstract
This study contextualizes replay within the discourse of sport media. Drawing on discourse as theory, the author articulates how replay functions within the sportscast as adjudication, arguably the most compelling yet contentious aspect of the live sportscast. Not only does replay function within sport media discourse, but it also operates within a broader cultural context. Given sport media’s key locus within the entertainment industry, the use of replay is a key technological innovation that has brought even more consolidation and coordination between sport media and the sport leagues and organizations. Replay is media’s contribution to maintaining the veneer of integrity through a quest for certitude. As an analytical strategy, the intertextuality of replay provides an opportunity to interrogate whose interests are being served and consolidated in the mobilization of this technology within affective economies that satisfy a neoliberal sensibility.
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