Abstract
This chapter analyses how European judiciaries in likelihood of confusion disputes as a combination of law and fact contextualise the average consumer to varying market realities. The Court of Justice considers contextualisation to be part of the factual assessment done by the General Court and the national courts, but the court through the average consumer provides a steer for this factual assessment.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
