Abstract

Abstract Identifying the contexts of episodes of (un)healthy food/drink intake could inform strategies for eating more healthily. This study assessed memories of recent episodes of healthy and unhealthy eating from adults in Mexico. For each (un)healthy eating episode participants recalled place, time of day, people present and food/drink intake. Categories were formed for the contextual features and foods/drinks that were reported, then the relative frequency of each category was tested between healthy and unhealthy eating episodes. Overall, there was a large set of categories of (un)healthy food/drink choices, and there were more healthy eating episodes with family at home and unhealthy eating episodes with friends out of home. However, as expected, a more specific context as well as food/drink intake was identified for each sort of recalled (un)healthy eating episode of the day. Additionally, eating out of home, later in the day and with people present were features related to higher estimated energy content across (un)healthy eating episodes. These findings support the assessment of self-reported memories of recent eating episodes to generate evidence that contribute to contexts that support healthy eating habits.

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