Abstract
Study conducted by self-administered questionnaire on a sequential sample of 81 male and 97 female patients attending a hospital VD. clinic. From socialization theory a relationship is hypothesized between sex-saliency of family and peer group context and level of sexual activity. The hypothesis is confirmed in the case offamily context, but the relationship is shown to be curvilinear in the case of the peer group-individuals with unusually high levels of sexual activity are less likely to have been exposed to a sex-salient peer group environment. It is suggested that for these individuals the mass media are an important source of role model behavior. Peer group has a greater impact than family in determining level of sexual activity. Suggestions are made for modification of the theoretical model and for further research.
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