Contextual Content Analysis of Mission Statements of Open and Distance Education Institutions in Sub-Saharan Africa

Abstract

The aim of this study is to evaluate the extent to which open, and distance education universities are fulfilling their stated purpose as higher education institutions in Sub-Saharan countries. The starting point of understanding the purpose of an institutions is to analyse the content of mission statements and the context in which the universities operate. The content of the mission statements of the six selected open and distance universities from Sub-Saharan countries were analysed using contextual content analysis. The role of mission statements is to communicate the purpose of the institution to stakeholders. Although most open and distance universities mentioned some of the principles of openness, many mission statements were silent on access, equity and student-centredness. The findings revealed that there is misalignment between what the university claims to do and their practice. This shows that these institutions did not consider the open and distance education principles and context when developing mission statements.