Contexts and corporate social responsibility: the case of Saudi Arabia

Abstract

This article intends to shed some light on the contextual realities that shape the perceptions and practices of corporate social responsibility (CSR) in Saudi Arabia. Using both primary and secondary data collection and analysis, we chart some of the key socio-cultural and business drivers that shape the picture of Saudi Arabian CSR. In addition to providing an account of an important, but significantly under-researched context, our findings point to a distinctive picture of Saudi Arabia CSR. Contrary to expectations drawn from external reviews, CSR in Saudi Arabia can be characterised as responsive within the exiting normative and institutional pressures in the local context. However, weaknesses in the stakeholders' environment limit the potential to broaden the CSR agenda. Furthermore, lack of institutionalised and systemic approaches limit the potential for strategic CSR.