Context-aware Video Recommendation by Mining Users' View Preferences Based on Access Points

Abstract

With the astronomical growth of online video population, the video recommendation system is crucial for users to locate videos fitting their interests. The collaborative filtering (CF) realizing personalized recommendation by analyzing users' historical view records is currently the most prevalent algorithm adopted by existing systems. Nevertheless, video recommendation performance can be improved for most cases, particularly the one with cold-start problem, if additional information is involved. In this article, we propose an AP-based Context-Aware (APCA) recommendation scheme on top of the traditional factor-based CF algorithm by utilizing the information of access points which has not been explored yet by existing works. The underlying principle is that users' view preferences are expected to be different with different contexts, e.g., hotel, home, public areas, which can be inferred by mining the information of access points via which users launch video requests. With the data collected from Tencent Video, a leading online video provider in China, we present a measurement study to show user view preferences in different contexts before our APCA algorithm is introduced. Experiments are executed driven by the trace data collected from Tencent Video to validate the effectiveness of our scheme in improving recommendation performance.