Abstract
Recognition of studied items often elicit more positive event-related potentials (ERPs) than unstudied items at mid-frontal electrodes about 300–500 ms (i.e., the FN400). The debate over the psychological processes associated with the FN400 has led to two competing hypotheses. One hypothesis is that the FN400 reflects familiarity, whereas another hypothesis is that it reflects conceptual implicit memory (i.e., conceptual fluency). The present experiment tested these hypotheses by presenting meaningless images that lack familiarity and conceptual fluency, off-brand products that lack pre-experimental familiarity, and name-brand products that have both pre-experimental familiarity and conceptual fluency. ERPs were recorded during judgments of lifetime and recent recognition. During both forms of recognition, ERPs in the FN400 window were greater for meaningless images than name- or off-brand products. Because this evidence is difficult to reconcile with either the familiarity or conceptual fluency hypotheses, the results are interpreted within a broader theoretical framework that includes top-down psychological (i.e., context) influences on the FN400.
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