Abstract
Organizational imprinting hypothesis suggests that institutional environment at founding shapes organizational identities. But it remains ambiguous as to how organizational identities are shaped under institutional pluralism, where multiple institutional constituents co-exist and compete for the attention of the entrepreneurs. In this paper, we theorize how organizational identities are shaped by the interactions between different institutional constituents. An investigation of the linguistic identity choices of newspapers founded in India between 1948 and 2008 lend support to our thesis that the ability of dominant institutional constituents to shape organizational identities at founding is contingent on the strengths of their challengers and allies.
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