Content and Representation in Diaspora Media: A Study of Metro Éireann Newspaper in Ireland

Abstract

This study seeks to explore content of ethnic media in the lives of their audiences. In recent years there has been an increase in African ethnic media publications in Western Europe as an alternative to mainstream media. Yet relatively little is known about the content and role of these ethnic media in the articulation and re-articulation of collective identities. Academic assertions in this area remain theoretical. Very few studies have empirically investigated the content of these media. For instance, how diaspora media represent African ethnic minorities and how do these representations differ from those of mainstream media?A number of issues have thus remained under-explored, such as the extent to which ethnic media (re)construct the identities of the community they serve. Studies of the content of these media can help to identify and proffers solution to these challenges. At the same time, relatively little is known about representation of various groups in these media. This study identifies and examines these issues through a content analysis of ethnic African newspaper, Metro Eireann in Ireland. To this end, a quantitative and qualitative content analysis is combined in this study. The main research findings concern issues around representation. Metro Eireann tends to be objective in the representation of the ethnic minority and the majority. However, the newspaper gives more prominence to the ethnic minority in terms of celebrating their achievements. In most cases it relies on the views of ordinary sources without featuring those of elite sources.