Abstract
Personalized Web search is an effective means of providing precise results to different users when they submit the same query. As the amount of web information grows rapidly an efficient personalization approach that modifies the appearance of a website's content to satisfy a specific user's instructions or preferences is required. It is also essential to keep track of the change of interest of the user from time to time. An approach which involves a concept based user profiling strategy, along with the click-through data and keyword-based search, is developed. Concepts are split into content and location concepts and are maintained separately for monitoring the gradual transition in the interest of a user over the time. The user’s interest is captured from the clickthrough information. Depending upon the links clicked and the concepts returned users’ information access behavior is analyzed and re-ranking is performed to obtain the relevant results.
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