Content and characteristics of earthy short-form videos: Sample analysis of short-form videos on Kuai

Abstract

Purpose: Earthy short-form videos have grown into a concerning phenomenon on video platforms. Previous studies focused on cultural phenomena discussion, psychological analysis, and problematic criticism of earthy short-form videos, lacking empirical analysis of contents and characteristics. Therefore, this paper adopts the content analysis method to objectively analyze earthy short-form videos based on primary data information to explore the content and characteristics of earthy short-form videos.
 
 Method: This paper selected 100 earthy short-form videos from the Kuai platform for content and characteristic analysis. The article analyzes the genre, theme, tone, language, and production of the sample videos. The analysis of video production includes soundtrack, scene, shooting, narrative style, and post-production.
 
 Results and Conclusion: The research found that earthy short-form videos are diverse in genre and rich in theme, specifically including recordings, earthy love words, earthy social quotes, microphone shouting, earthy performances, earthy eating broadcasts, social rock, country-themed funny jokes, earthy remakes, and self-created skits. Earthy short-form videos contain not only negative content but also positive content. However, some short videos have problems with vulgar content, dialectalization, and rough production.
 
 Implications of research: The diversity of genres and themes in earthy short-form videos shows the richness and colorfulness of the life of the grassroots in China, and reflects the wisdom of the video creators. However, the negative phenomena in the short videos also reflect the current situation and plight of the grassroots, as well as the issues faced in social management and cultural communication.
 
 Originality/value: The research conclusions in this paper come from the analysis of primary data and have a certain degree of objectivity. Most importantly, this paper is a study focusing on the content and characteristics of earthy short-form videos, which bridges the research gap in this field and provides an overview and reference for readers who want to understand earthy short-form videos.