Content analysis of new means of communication in contemporary democratic states

Abstract

The previous period of United States presidential elections of 1996 has redirected the relevant scientific research to investigate the correlation online communication - political sphere. Consequently were formulated various paradigms and the most discussed was the democratic paradigm, according to which the representation serve as a basic principle of modern democracy. The study of the level of influence of new communication technologies on political sphere became, for a number of scientific investigations carried out in USA, Canada and later in some European countries such as France, Italy, the UK (in 2000 and since 2007 in Romania), an important objective of empirical research. In most cases, the first stage of the investigation of online political communication has been marked by some methodological problems such as: the changeable nature of web space, the necessity to elaborate new indicators able to represent basic aspects of studied reality, the temporal validity of the data. The elaboration of A Model of Cyber –Interactivity by Sally J. McMillan has contributed to overcome these difficulties and has demonstrated the effectiveness of content analysis as research method used for the study of Web Space dynamic reality. Later, the research team from the University of Rochester (Paul Ferber, Frantz Foltz, Rudy Pugliese) have perfected the two-way interactivity model (elaborated by Sally J. McMillan) and have it completed with three-dimensional model of interactivity for the purpose of quantitative investigation of political websites and to argue that these forms of new media correspond to the ideals of cyberdemocracy.