Abstract
The Hindenburg report published by a financial analytics firm from the United States of America (USA) made serious allegations against the Adani group, an Indian multinational. The report alleged that the Adani group was engaged in several fraudulent activities, including money laundering and tax evasion. The report sent shockwaves in the financial markets and caused firestorms in the Indian Parliament, with opposition targeting Prime Minister Modi for alleged involvement in the fraudulent practices of the Adani group. The country’s Supreme Court has been deluged with cases arising from the Hindenburg allegations. The report received considerable media attention, media but the portrayal was quite different. The study aims to analyze how two online news portal media portrayed the Hindenburg report. It will also try to find out if there are any significant differences in their coverage. This study examined to provide an overview of the contents and design of the way alternative media in India on Hindenburg paper on Adani. Two news channels (India Today and the wire) from each media were selected for the study to assess the contents and design of these channels. Keywords: Hindenburg Report, YouTube, Television, Content, Media Portrayal
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