Abstract
AbstractHealth Communication refers to “any type of human communication whose content is concerned with health” while strategic communication can be defined as “the purposeful, normative use of communication functions and discourse processes by organizations to accomplish their missions, visions, and core values”. The main characteristic of strategic communication is the communicator: an organization (in the broadest understanding) operating in the fields of management, marketing, public relations, technical communication, political communication, and information/social marketing campaigns. Strategic health communication can entail for example health campaigns and public service announcements (PSAs), public relations by health organizations and pharmaceutical companies, health policies and lobbying for health issues as well as advertisements of prescription and non-prescription drugs.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
