Abstract
Heterodox economics emerged because of dissatisfaction with the high level of abstraction of neoclassical economics and its excessive reliance on mathematical modelling. Instead of ontological and epistemological references to the natural sciences, heterodox economists turn their attention to the social sciences and biology. The article aims to contribute to the discussion of methodology of heterodox economics and original institutionalism in particular. It explores the potential of content analysis for empirically oriented research in heterodox economics. Content analysis is widely used in the social sciences (sociology, linguistics, political sciences, legal studies) to analyze qualitative data (texts, images, videos) but is relatively unknown to heterodox economists. Content analysis takes several forms: qualitative, quantitative and mixed methods. It is argued that content analysis is not only compatible with the methodology of heterodox economics through critical realism but has a potential to contribute to its further development. With the help of content analysis, heterodox economists would be better equipped to collect and process qualitative data that prevail in social realms. A content analysis of a sample of articles published in Journal of Economic Issues (N = 763) in 1967–1969 and 2010–2019 informs the discussion of applications of content analysis to heterodox economics.
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