Content Analysis and Press Coverage: Vancouver’s Cultural Olympiad

Abstract

Increasingly, local cultural communities are called upon to support global mega-events such as the Olympic Games with the promise that they represent a “once-in-a-lifetime opportunity” for the host arts community. With regard to Vancouver's 2010 Cultural Olympiad, it is now clear that there have been some unintended consequences for Vancouver’s arts community. This research note, taken from a wider 2010 Cultural Olympiad impact study, explores one aspect of the mega-event’s promise—increased national and international press profile through press coverage.