Abstract
Aggregation of large amounts of practical content and simplification of access are becoming baseline expectations for any product or service. MD Consult is examined as a case study in meeting these new expectations. Merely making online versions of print products is questioned as a strategy in the ‘unbound’ information environment. Supplements or add-ons to the core service are discussed as a means of increasing the business.
Highlights
On-line journals rolled out on the Internet in unprecedented numbers over the last year, and a few pioneering publishers began using the world-wide network of computers in ways that put static Web sites of three years ago to real shame
MD Consult is examined as a case study in meeting these new expectations.Merely making online versions of print products is questioned as a strategy in the 'unbound' infirmation environment
To help them do this, the service includes more than 35 major reference books and 45 journals and Clinics, a drug database and drug updates service, 2,500 patient education handouts, daily medical news updates, MEDLINE, AIDSLINE, CANCERLIT and Stephanie Manning Content aggregating, intermediating and beyond
Summary
Paper presented at the 2 n d UKSG Annual Conference and 4th European SerialsConference, Manchester, April 1999. Aggregation of large amounts of practical content and simplification of access are becoming baseline expectationsfor any product or service. MD Consult is examined as a case study in meeting these new expectations.Merely making online versions of print products is questioned as a strategy in the 'unbound' infirmation environment. Supplements or add-ons to the core service are discussed as a means of increasing the business
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