Abstract
This article suggests that a fundamental shift in retailing has occurred in the last 40 years, and that developments have, to a considerable extent, invalidated certain orthodoxies of retail interpretation. The economic and social pressures of recent decades, coupled with evolutionary changes within the industry, demand a reorientation of certain ground rules, which have been, bur are no longer, sufficient to explain the structure of, and trenab within, British retailing. In order to indicate this reorientation of perspective, the article plots and evaluates the key determinants of change which have led to contemporary conditions.
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