Contemporary Japanese attitudes toward honorifics (keigo)

Abstract

ABSTRACTThis article describes results from a subjective reaction test of Japanese speakers' attitudes towardkeigo‘polite language’. Hypotheses regarding attitudes toward “correct” language were for the most part verified, whereas attitudes toward “incorrect” forms were decidedly mixed. These results provide a first step in ascertaining attitudes toward a set of forms that are said to be in a state of flux in contemporary Japan. Also impinging on interpretation of the data are questions of descriptive terminology and culture. Such issues provide additional insight into the controversy within sociolinguistics over quantitative description and normative explanation.