Contemporary Christian Music: Public Relations Amid Scandal

Abstract

Christian entertainment. While this notion is an oxymoron to many, it is no longer a foreign concept to the world of business and finance. Largely ignored in the past, this growing sector of the entertainment industry has begun to garner significant appeal with the public, and thus has attracted increased media attention–both mainstream and Christian, both positive and negative. What makes this industry entirely unique is that it is indeed both “Christian” and “entertainment,” and both elements must function with equal effectiveness for the industry to thrive. This study chronicles a decade of challenge for this industry, involving scandals and buyouts, and examines the traumas and triumphs of PR professionals faced with potentially catastrophic situations. The intent of this project is to emphasize that the industry role of public relations was so in tune with calamity that it acted routinely, responsibly, and effectively to help diffuse each circumstance presented.