Abstract
One of the most important features of modern art is its existence in the everyday urban culture and active transformation of the latter. The purpose of the article is to analyze the presence of art in the space of the modern metropolis and its influence on the culture. A special role here belongs to the current urban art practices, which turned out to be necessary for the development of Russian cities of the third millennium and their inhabitants. Using the socio-cultural and philosophical-aesthetic methodology to analyze the contemporary art in the context of urban culture, the author refers to the space of Yekaterinburg, which is a megacity of the third millennium. By way of concretization, the article addresses the results of a study of the cultural environment of the Ural capital called “Yekaterinburg Pulse”, which determined the features, status and problems of the megacity.
 Keywords: urban art practices, metropolis, language and institutions of modern art, culture space of Yekaterinburg.
Highlights
The metropolis of the third Millennium actively includes modern art in all public spaces: art galleries, street art, graffiti, performances, flash mobs, and art installations
Metropolises or megacities are called the highest link of urbanization, as creative initiatives in such places are implemented faster, and this is reflected in the production processes, in the development of multiculturalism, all kinds of communications, construction and architecture
Thanks to the current art practice, the everyday life of the citizens has acquired the status of individual cultural value and turned into an environment that encourages creativity
Summary
The metropolis of the third Millennium actively includes modern art in all public spaces: art galleries, street art, graffiti, performances, flash mobs, and art installations. All these have been successfully in the mainstream of a city environment. A city has been a condition, a basis and a center of socio-cultural development, a bearer of innovations in culture and society. The city and urban culture are considered as a producing, creative space, like Charles Landry’s “creative city” – a place where modern urban problems are solved on the basis of creative industries [5]. Sharon Zukin reveals in his study “urban cultures” and culture
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