Abstract
Abstract Consumption rituals are performative events that are often planned, repeated over time within a social group or culture, and characterized by intensive use of goods and services. Consumption rituals are structured by their scripts, performance roles, audience, and artifacts such as consumer goods that are imbued with symbolic meaning. Consumption rituals serve important sociocultural functions such as order, transformation, and communitas. The most visible consumption rituals are associated with rites of passage, holidays, and gift giving. Consumption rituals are renewed through energy and other resources devoted to them, and they change as ritual elements are appropriated, revised, and transformed.
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