Abstract
Red chili was a strategic food commodity. Demand for red chili tends to increase, while production and prices fluctuate so as to affect the inflation rate was quite significant. Information about red chili consumer behavior can be used for product planning and price control. The purpose of this research was to know (1) the characteristics of red chili consumers, (2) the consumption pattern of red chili on household, and (3) the correlation between consumer characteristic and red chili consumption pattern. The research method was descriptive survey. Data collection with structured interviews and observation. Data analysis with cross tabulation and chi-square correlation test. Respondents were 69 housewives. The results showed all respondents used red chili for daily cooking. Average family income was 3-5 million/month. The pattern of red chili consumption was relatively stable on ordinary days and increased on feast days. There was a significant correlation between the number of families and the spicy taste with the consumption of red chili.
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