CONSUMPTION PATTERN OF FAST FOOD AMONG WOMEN IT PROFESSIONALS

Abstract

Women in the IT industry are steadily increasing, and IT is regarded as the nonagricultural sector’s second-largest employer. According to NASSCOM, the IT industry in India employs approximately 3.9 million people, 34 percent of whom are women. Also,nearly 50 percent of women in this field were unmarried and had less responsibility than married women (Raghuram et al., 2017). Trivandrum Corporation was selected for the study because it was India’s first and most significant IT destination. The largest technology park in India, Technopark, plus a few chosen government offices, made up this study’s sample. The study decided on 500 female professionals with two or more years of experience, and it was conducted from 2014- 2015. The fifth office out of all the offices was randomly selected by systematic sampling method. Information gathered on food consumption practices to gain a deeper understanding of the fast food consumption pattern of food items. The consumption choices were assessed using a three-point scale with scores of 3, 2, and 1, respectively, with a maximum score of 66. Each respondent’s total scores were computed and were divided into the low, moderate and high intake.