Abstract
Fashion is a key sociological topic. It is both about change and dress. From a consumption point of view, it must be related to its production side, because the way dress is produced impacts the way it is consumed, and vice versa. Fashion consumption is traditionally seen as coming from social imitation and distinction, but various other factors need to be taken into account, such as identity, and all related dimensions (age, ethnicity, gender, race, sexual identity). Understanding the consumption of fashion is also a way to account for major social shifts, such as the redefinition of gender identities and boundaries, or the increasing prevalence of sustainability issues. Finally, the consumption of fashion is at a turning point, from an empirical point of view, with the increasing availability of second‐hand data as well as “big data.”
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