Consumption Cleavages and Welfare Politics

Abstract

The rôle of consumption cleavages in influencing political behaviour has received a great deal of attention in recent years. This paper argues that some critics have misunderstood the approach as a theory about the direct influence of social circumstances on behaviour, rather than as a theory about the way in which people's perceptions of one another's positions in relation to the means of consumption are articulated by political parties to become bases for political action. Dunleavy has argued that ideas about self-interest in state and private consumption in relation to other people are of the greatest importance in this, while Saunders suggests that the security associated with private property rights has stronger influence. Both these claims are tested with data from a recent national survey. ‘Consumption sector’ is shown to play a minor but significant rôle in influencing ideas. Part of this influence appears to lie in the social meaning of private property, as Saunders claims. Comparisons of relative advantage across sectoral cleavages, however, contribute little to the explanation of political ideas.