Consumption Behavior Prediction Based on Multiobjective Evolutionary Algorithm

Abstract

Consumption behavior prediction reveals customer attributes, personal preferences, and intrinsic laws. Organizations would benefit from knowing further about customer needs and business desires by monitoring client behavior to provide more precise recommendations and boost acquisition rates. The economics of the customer, buyer groupings, and product quality are only a few of the numerous variables that influence customer behavior. The key issue that has to be resolved at this time is how to filter out useful information from these vast amounts of data to forecast customer behavior. For customer consumption behavior prediction and analysis with an advanced quantitative research process, we proposed the multiobjective evolutionary algorithm, which significantly boosts the accuracy of consumption behavior predictions. The dataset is initially gathered based on consumer preferences and behaviors as the essential information for the entire prediction model. Min-max normalization is used as a component of the preprocessing of the data to get the elimination of redundant and superfluous data. The Word2vec model is utilized for feature extraction, and boosted ant colony optimization (BACO) is employed to choose the best features. Utilizing the suggested multiobjective evolutionary algorithm (MOEA), the predictions are made. The suggested system’s performance is assessed, and the metrics are contrasted with more established methods. The findings demonstrate that the suggested MOEA technique performs well than the traditional ML, XGB, AI, and HNB algorithm methods in terms of accuracy (95 percent), quality of prediction (97 percent), precision (99 percent), recall (93 percent), F 1 -score (98 percent), and prediction time (50 seconds). Hence, the outcomes show that the regression model is sustainable. The suggested consumption behavior prediction system has demonstrated its efficiency in boosting profitability.