Consumption Behavior Patterns of Muslim Students on The Decision of Buying Halal Culinary Fast Food in Surabaya

A Fikri Amiruddin Ihsani,Novi Febriyanti

doi:10.47312/aifer.v3i2.269

Abstract

The purposes of this study was to analyze the consumption behavior patterns of the Postgraduate Students of UINSA Islamic Economics study program as consumers and supporting factors in purchasing halal culinary food products. The research method used was a qualitative research method with a phenomenological approach, this research observes 10 informants of the Postgraduate Students of Islamic Economics Study Program UINSA as fast food consumers KFC Ahmad Yani Surabaya. The results of this study prove that all informants have knowledge of the concepts of consumer behavior and halal products in Indonesia, especially in Surabaya. The students have also applied the pattern of Islamic consumption behavior that is tauhid, fairness, free will, responsibility and halal as well as supporting factors including cultural, social, personal and psychological factors. Knowledge about other supporting factors should be utilized by other consumers for the sustainability and development of perceptions about halal culinary fast food in Surabaya

Highlights

Muslim society basically needs consumption to survive where the higher the human needs, the human consumption behavior increases
No food is forbidden, except if Allah SWT has determined its prohibition. It is the duty of a Muslim to obey Allah SWT and His Messenger, in this context which is to eat thayyiban’s halal products (M Amin, 2011: 2)
The order to consume and use thayyiban's halal products is mentioned in His word (Al-Baqarah (2): 168)

Summary

Introduction

Muslim society basically needs consumption to survive where the higher the human needs, the human consumption behavior increases. Everyone's consumption is different, according to their needs and income level. Different income is the main determinant of consumption of Muslim society. As a Muslim, not all food can be consumed, there are restrictions or rules that must be met (Misbahuddin, 2011: 283-310). In the science of jurisprudence there are rules related to halal and haram food. The rule is that all food in the world is basically halal or permissible. No food is forbidden, except if Allah SWT has determined its prohibition. It is the duty of a Muslim to obey Allah SWT and His Messenger, in this context which is to eat thayyiban’s halal products (M Amin, 2011: 2). The order to consume and use thayyiban's halal products is mentioned in His word (Al-Baqarah (2): 168)

Methods

Discussion

Conclusion