Abstract
This Dialogue contribution is a reflection on the impact of crises and in particular that of Covid-19 on the behavior of Algerian consumers: before, during and post-crisis. It is recognized that during crises, consumers adopt unusual and more rational behaviors: buy basic necessities; save more to deal with possible difficult situations; place more importance on nutrition, health, food quality characteristics, price, psychological and socio-demographic characteristics; have purchasing and consumption intentions based on their cultural background and prefer to adopt planned behaviors. Observed events during the Covid-19 pandemic allows us to illustrate the evolution of consumption behavior of Algerians and to suggest some development prospects, particularly in terms of sustainability and social marketing
Highlights
The Covid-19 health crisis has caused a decline in the world economy, in Algeria (Mebtoul 2020)
Between May and early July 2020, the World Bank anticipated a recession in Algeria in 2020, leading to a 6.4% shrinkage of the economy
According to NSO (National Statistics Office) data published on July 25, 2020, in the 1st quarter of 2020, the Algerian economy recorded negative growth of -3.9%, against positive growth (+ 1.3%) in the same period of 2019
Summary
The Covid-19 health crisis has caused a decline in the world economy, in Algeria (Mebtoul 2020). The literature on crisis consumption indicates that consumers change their purchasing behavior when affected by an economic crisis Their buying intentions vary, depending on their cultural background and other factors. The period of confinement imposed upset the normal and established purchasing and consumption habits and practices, in the time spent on food: supply methods, meal preparation, and low attendance at or total avoidance of out-of-home restaurants. These habits and practices cited are influenced by various individual factors such as sensitivity to food waste and to environmental or domestic economy motivations (Dyen, Le Borgne and Sirieix 2020). These items – whose exports were suspended – were basic food products and hygiene and pharmaceutical items, and included semolina, flour, pulses or lentils, rice, pasta, oils, sugar, coffee, mineral water, tomato paste, prepared foods, milk in all its forms including those forms and formulas intended for children, fresh vegetables and fruits except dates, red and white meats, medical and paramedical equipment, medicines and pharmaceuticals, personal hygiene products and household detergents
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