Consumption and marketing in Japan

Abstract

This study will show how macromarketing affects Japan's sluggish consumption level. In this research, we will refer to the steps of the marketing science model, thereby advancing the area developmental stages model, which is based on the social indicators analysis. Total marketing comprised of the pull and push marketing performs the manifest-positive function to the products' consumption level, presented by retail stores' annual purchase. In evaluating its contribution, however, the area's developmental stage, pettiness, urbanization, and saturation will also be taken into consideration as they represent all the properties constituting social space. This will lead the discussion to the conclusion and several suggestions for future research.