Consuming the Mexican Body: Gender, Race, and the Nation in Macho Tips, 1985–1989

Abstract

Abstract This article examines how the editorial and visual content of the Mexican gay magazine Macho Tips (1985–89) reproduced national discourses of race and gender to challenge the exclusion of gay men from the nation. Drawing on archival sources and oral history interviews, the essay demonstrates how the invocation of mestizaje, masculinity, and respectability shaped the production, reception, and content of the magazine—particularly its sexual imagery. The article argues that while Macho Tips appropriated, eroticized, and commodified national values of race and gender to make a profit, the magazine reconceptualized their meanings to debunk stereotypes that marginalized gay men. Macho Tips detached macho aesthetics from heterosexuality and successfully blurred the line between straight and gay Mexican masculinities. As a result, the magazine nationalized homosexuality and appealed to the desires of gay middle classes who sought to consume the Mexican masculine body.