Abstract
<p><em><span>This article dealt with Korean TV dramas consumption among Muslim youth in Pekanbaru. It aimed to undestand their interpretations on the television dramas. The values of being a Muslim was constantly under scrutiny by the image representation in Korean TV Dramas. As transnational cultural products, they were considered as reducing Islamic values for Muslim youth. Using ethnographic study, forty two informants were selected based on a purposive sampling technique in which they loved on consuming Korean TV dramas. This article found that Muslim youth were active audiences consuming and interpreting Korean TV dramas. This can be seen from two characteristics. The first is that Muslim youth consumption of Korean TV dramas was not dominantly done through television medium, but through their lapptop. As a result, their position as an active audiences or viewers was obvious. This was because the dramas to be watched were not interrupted by some advertisements. The audiences could also actively watch them without depending on the schedule decided by television stations. The second is that young Muslims watching Korean TV dramas did not accept some representations contradictory with their Islamic identity. However, some of Korean TV dramas were accepted due to their proximity with Islamic values.</span></em></p>
Highlights
The popularity of Korean drama among global audiences has been called ‘Hallyu’or the Korean Wave
This study focuses on Muslim youth who are active audiences watching Korean TV dramas in Indonesia
This study argues that the popularity of Korean television dramas among Muslim youth could co-exists side by side with their Islamic identity. This is because Korean TV dramas audiences, namely Indonesian young Muslims, are active audiences who do not receive all images and messages without rejection and opposition
Summary
The popularity of Korean drama among global audiences has been called ‘Hallyu’or the Korean Wave. Started from China and Taiwan, it has been widespread in Southeast Asian countries, including Indonesia. It indicates that media globalization has been vital to support the popularity of Korean cultural products as globalization provides a significant effect on culture (Febriana et al, 2019). One of them was ‘Full House’ – a Korean television drama that tells a love story--became a hit amongst Indonesian audiences. Due to the great response from Indonesian audiences, Indosiar aired reruns of the drama several times until 2009. In 2012, ANTV, another private Indonesian television broadcasting company, decided to show ‘Full House’ and successfully managed to get an overwhelming response from its audiences. One of them was ‘That Winter, The Wind Blows’ which was cancelled by TransTV in September 2013
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