Abstract
Considering policies as commodities advertised by international development organisations and ‘consumed’ in developing countries, this article explores how the latest development paradigm, ‘good governance’, has been introduced in post-crisis Thailand. The ‘creativeness’ of the act of consumption is underlined, whilst political and intellectual elites seize the new concept and use it to pursue their own political agenda. The technocratic language that accompanies ‘good governance’ in policy documents conceals an evermore pervasive form of power. This is nevertheless discarded in its ‘consumption’ to assume a moral connotation, equating it with ‘good leadership’ or a self-sufficient, harmonious society and resorting to culturally embedded notions of self-discipline.
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