Consuming Behaviours : Identity, Politics and Pleasure in twentieth-Century Britain

Abstract

1. Introduction: Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain Erika D. Rappaport, University of California, Santa Barbara, USA Sandra Trudgen Dawson, Northern Illinois University, USA Mark J. Crowley, Wuhan University, China Part I: Gender, Sexuality and Youth: Cultivating and Managing New Consumers 2. Who is the Queer Consumer? Historical Perspectives on Capitalism and Homosexuality Justin Bengry, Birkbeck, University of London, UK 3. 'Healthier and Better Clothes for Men': Men's Dress Reform in Interwar Britain Ina Zweiniger-Bargielowska, University of Illinois, USA 4. Selling, Consuming and Becoming the Beautiful Man in Britain: The 1930s and 1940s Paul Deslandes, University of Vermont, USA 5. Rational Recreation in the Age of Affluence: The Cafe and Working-Class Youth in London, c.1939-1965 Kate Bradley, University of Kent, UK 6. Teenagers, Photography and Self-fashioning: 1956-1965 Penny Tinkler, University of Manchester, UK 7. Unwanted Consumers: Violence and Consumption in British Football in the 1970s Brett Bebber, Old Dominion University, USA Part II: In and Beyond the Nation: The Local and the Global in the Production of Consumer Cultures 8. Consumer Communication as Commodity: British Advertising Agencies and the Global Market for Advertising 1780-1980 Stefan Schwarzkopf, Copenhagen Business School, Denmark 9. Drink Empire Tea: Conservative Politics and Imperial Consumerism in Interwar Britain Erika D. Rappaport, University of California, Santa Barbara, USA 10. Female Credit Customers, the United Africa Company, and Consumer Markets in Postwar Ghana, Bianca Murillo, Willamette University, USA 11. Designing Consumer Society: Citizens and Housing Plans during the Second World War, Sandra Trudgen Dawson, Northern Illinois University, USA 12. Saving for the Nation: The Post Office and National Consumerism: c.1860-1945 Mark J. Crowley, Wuhan University, China 13. Prosperity for All? Britain and Mass Consumption in Western Europe after the Second World War Kenneth Moure, University of Alberta, Canada 14. A House Divided: The Organized Consumer and the British Labour Party, 1945-60 Peter Gurney, University of Essex, UK 15. Early British Television: The Allure and Threat of America Kelly Boyd, Institute of Historical Research, University of London, UK Bibliography Index