Consuming a Settler Colonial History: Frontier Authenticity and the Collective Memory of the Fort

Abstract

This paper explores the rhetoric of the Fort restaurant, located in Morrison, Colorado. The Fort conveys a rhetorical phenomenon I refer to as “frontier authenticity rhetoric” and embodies the rhetorical characteristics of a museum to (re)present a historical 1833 fur trading post, the Old Bent Fort. Using components of the frontier myth, authenticity, commodification, and Whiteness theory, I conduct an archival and spatial analysis of memory and material culture of the Fort’s rhetoric. I argue the Fort’s frontier authenticity rhetoric maintains collective memories of settler colonialism through origin seeking, essentialized frontier metaphors of an “ideal” American identity, and flawed senses of multicultural hospitality undercut by Whiteness.