Consumers With Disabilities

Abstract

As the presence of disabled consumers has become more prevalent in social and occupational life, attention to the clothing needs of consumers with disabilities has increased. However, research about disabled consumers and their dress behavior remains scant. This study is designed to understand disabled consumers’dress behavior, specifically clothing selection and meanings. In-depth interviews were conducted with 10 disabled consumers. Five themes emerged as important to understanding their clothing behaviors: form and function, self-expression, social identity, self-efficacy, and symbols of victory. Themes are discussed relative to the literature on apparel meaning and consumer behavior, and findings are discussed within the framework of self-efficacy theory. Potential implications of this study and directions for future research are discussed.