Consumers’ willingness to pay and importance-performance gaps for resilient e-waste management in Taiwan

Abstract

Listen

Translate article

This research examines public perception and willingness to participate in consumer electronic waste management in Taiwan. By utilizing Importance-Performance Analysis and Regression Models, it analyzes the factors that influence individuals' willingness to pay extra for improved e-waste management services. The data collected from both urban and rural areas provide demographic insights into attitudes towards risk perception, learning ability, source reduction, and practical actions necessary for effective consumer electronic waste management. The findings of this study indicate a significant gap between the importance placed on certain e-waste management activities and their perceived performance. Factors such as higher income levels, greater environmental awareness, and prior engagement in environmental activities positively influence individuals' willingness to financially contribute to e-waste management. Conversely, relying on economic incentives is inversely related to this willingness, suggesting that such incentives may not sustain long-term commitment to e-waste management. These results emphasize the need for strategies that foster intrinsic motivation and integrate environmental stewardship into community values. The study highlights the importance of targeted, inclusive, and educationally-oriented e-waste management strategies that align with community priorities and promote sustainable practices. These insights are crucial for policymakers seeking to enhance the resilience and effectiveness of e-waste management systems.