Abstract
Consumers’ Willingness to Choose a National Payment Card: A Stated Preference Approach
Highlights
Consumers are complex entities whose behaviour is closely linked to a set of socio-demographic and psychographic factors as well as cultural aspects
The findings shed light on the policy decision making of introducing a local payment card. As it is identified in the analysis, the significant variables are Option, Dispute Management, and Card Industry Standards
For a national payment card scheme, in order to compete with the existing market players, dispute management plays a significant role
Summary
Consumers are complex entities whose behaviour is closely linked to a set of socio-demographic and psychographic factors as well as cultural aspects. When choosing a payment card brand, they opt for well-known brands such as VISA, Master, and AMEX as they are internationally well established and trusted by many. They offer many benefits such as special discount schemes through their large network of reputed vendors and service providers. It is in this highly competitive climate that Sri Lanka is proposing to introduce a national card brand. This research tries to ascertain the success of a proposed local payment card brand by examining the mindset of potential customers
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
